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Last updated: 23 June 2025

1. Introduction

Welcome to ATGP (“we”, “us”, “our”). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://cheppr.com (the “Site”) and when you engage with our services, including any content, features, or products offered through Google Ad Manager, Google AdSense, and other third-party advertising networks.

By accessing or using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.


2. Information We Collect

  1. Personal Information You Provide Directly
    • When you subscribe to our newsletter, create an account, fill out a form, or contact us, we may collect personal data such as:
      • Name
      • Email address
      • Phone number (if voluntarily provided)
      • Billing/shipping address (for paid services, if applicable)
  2. Automatically Collected Information
    • We use cookies, web beacons, tracking pixels, and other technologies to automatically collect information about your device and usage. This may include:
      • IP address and approximate geolocation
      • Browser type and version
      • Operating system
      • Referring/exit pages and URLs
      • Pages viewed and time spent on pages
      • Date/time stamps
      • Clickstream data
  3. Analytics and Advertising Data
    • We use Google Analytics and similar services (e.g., Google Analytics 4) to understand site performance and visitor behaviour. We also integrate with Google Ad Manager and Google AdSense for advertising. These services may collect data such as:
      • Unique device identifiers (e.g., cookies, mobile ad IDs)
      • Demographic and interests data (in an aggregated or anonymized form)
      • Conversion tracking information (e.g., ad impressions, clicks, purchase events)

3. Use of Collected Information

We use information we collect for various purposes, including but not limited to:

  • Providing and improving the Site. To personalize your experience, develop new features, and troubleshoot issues.
  • Communication. To send newsletters, respond to inquiries, and provide support.
  • Advertising and monetization. To display personalized ads via Google Ad Manager/AdSense and to measure ad performance.
  • Analytics and research. To analyse trends, usage patterns, and demographics using Google Analytics and other analytics services.
  • Legal compliance and safety. To detect and prevent fraud, abuse, and security issues; to comply with legal obligations.

4. Cookies and Similar Technologies

What Are Cookies?

Cookies are small text files stored on your device. We use cookies and similar tracking technologies for various purposes:

  • Necessary Cookies. Required for basic site functionality (e.g., session cookies, authentication cookies).
  • Performance & Analytics Cookies. Used by Google Analytics to gather statistical data about how visitors use the Site (e.g., which pages are visited most, how long visitors stay).
  • Advertising & Targeting Cookies. Enable us to serve ads based on your interests and measure ad effectiveness. Google AdSense and Google Ad Manager place cookies to build audience profiles and track conversions.

Managing Cookies

You can set your browser to refuse cookies or delete existing cookies. However, disabling cookies may limit your ability to use certain features of the Site.

  • Google Analytics Opt-Out. To opt out of Google Analytics across all websites, install the Google Analytics Opt-out Browser Add-on.
  • Ads Settings. To opt out of personalized advertising from Google, visit Ads Settings.

5. Third-Party Disclosure and Links

  1. Third-Party Service Providers We may share your data with service providers who perform services on our behalf, such as hosting, maintenance, analytics, email delivery, payment processing, and advertising networks, including:
    • Google LLC (Analytics, AdSense, Ad Manager)
  2. Third-Party Content and Links The Site may contain links to third-party websites, plugins, or services. These external sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites.

6. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes described in this Privacy Policy unless a longer retention period is required or permitted by law. After that, we will securely delete or anonymize your data.


7. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. We will delete such data promptly.


8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access and Portability. Request a copy of the personal data we hold about you.
  • Correction. Request correction of inaccurate or incomplete data.
  • Deletion (“Right to be Forgotten”). Request deletion of personal data, subject to legal obligations.
  • Restriction of Processing. Request that we restrict processing of your data.
  • Object to Processing. Object to our processing of your data for direct marketing or profiling.
  • Withdraw Consent. Withdraw any consent you have provided (e.g., for cookies or marketing).

To exercise these rights, contact us at [Privacy Contact Email]. We will respond within the timeframe required by applicable law.


9. Security Measures

We implement reasonable administrative, technical, and physical safeguards to protect your personal data against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is 100% secure.


10. International Data Transfers

Our servers and service providers may be located outside your country. By using our Site, you consent to the transfer of your information to countries that may have different data protection laws. We ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place when transferring data.


11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the date of the latest revision. We encourage you to review this page periodically to stay informed.


12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

E-mail: adops@adtechgrowthpartners.com